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ERIC Number: EJ1064585
Record Type: Journal
Publication Date: 2014-Apr
Pages: 12
Abstractor: As Provided
Reference Count: 60
ISSN: ISSN-0268-1153
Examining the Relationship between Psychosocial and Behavioral Proxies for Future Consumption Behavior: Self-Reported Impact and Bidding Behavior in an Experimental Auction Study on Cigarette Labeling
Rousu, Matthew C.; Thrasher, James F.
Health Education Research, v29 n2 p183-194 Apr 2014
Experimental and observational research often involves asking consumers to self-report the impact of some proposed option. Because self-reported responses involve no consequence to the respondent for falsely revealing how he or she feels about an issue, self-reports may be subject to social desirability and other influences that bias responses in important ways. In this article, we analyzed data from an experiment on the impact of cigarette packaging and pack warnings, comparing smokers' self-reported impact (four-item scale) and the bids they placed in experimental auctions to estimate differences in demand. The results were consistent across methods; however, the estimated effect size associated with different warning labels was two times greater for the four-item self-reported response scale when compared to the change in demand as indicated by auction bids. Our study provides evidence that self-reported psychosocial responses provide a valid proxy for behavioral change as reflected by experimental auction bidding behavior. More research is needed to better understand the advantages and disadvantages of behavioral economic methods and traditional self-report approaches to evaluating health behavior change interventions.
Oxford University Press. Great Clarendon Street, Oxford OX2 6DP, UK. Tel: +44-1865-353907; Fax: +44-1865-353485; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: National Cancer Institute (NCI) (NIH)
Authoring Institution: N/A
Identifiers - Location: California; Florida; Pennsylvania; South Carolina
Grant or Contract Numbers: R01 CA167067