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ERIC Number: EJ1064121
Record Type: Journal
Publication Date: 2014-Apr
Pages: 11
Abstractor: As Provided
Reference Count: 18
ISSN: EISSN-1941-3432
Segmenting the Net-Generation: Embracing the Next Level of Technology
Smith, Russell K.
Research in Higher Education Journal, v23 Apr 2014
A segmentation study is used to partition college students into groups that are more or less likely to adopt tablet technology as a learning tool. Because the college population chosen for study presently relies upon laptop computers as their primary learning device, tablet technology represents a "next step" in technology. Student lifestyles and personality characteristics measured in a survey serve as segmentation dimensions. The survey was preceded by qualitative research used to identify student perceptions of the potential (dis)advantages in switching. The perceived (dis)advantages of tablet technology for each segment are discussed as implications for "selling" newer technology to this population.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A