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ERIC Number: EJ1064108
Record Type: Journal
Publication Date: 2015
Pages: 5
Abstractor: As Provided
Reference Count: 8
ISSN: ISSN-2304-9650
Media Stereotypes Analysis in the Classroom at the Student Audience
Fedorov, Alexander
European Journal of Contemporary Education, v12 n2 p158-162 2015
Media Stereotypes Analysis is the identification and analysis of stereotypical images of people, ideas, events, stories, themes and etc. in media texts. Media stereotype reflects the well-established attitudes towards a particular object, it is schematic averaged, familiar, stable representation of genres, social processes/events, ideas, people, dominate in the media texts, designed for a mass audience. The plot and genre structure in media texts has specific stereotypes: fable situations of a media text action (scene, historical period, etc.) characters, their values, ideas, language, facial expressions, gestures, clothing, image pickup, etc.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A