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ERIC Number: EJ1064094
Record Type: Journal
Publication Date: 2014-Apr
Pages: 14
Abstractor: As Provided
Reference Count: 15
ISSN: EISSN-1941-3432
Something Old, Something New: MBA Program Evaluation Using Shift-Share Analysis and Google Trends
Davis, Sarah M.; Rodriguez, A. E.
Research in Higher Education Journal, v23 Apr 2014
Shift-share analysis is a decomposition technique that is commonly used to measure attributes of regional change. In this method, regional change is decomposed into its relevant functional and competitive parts. This paper introduces traditional shift-share method and its extensions with examples of its applicability and usefulness for program evaluation and development, strategic planning, enrollment management and other traditional functions of higher education administration. To illustrate we provide an appraisal of the impact of demographic and employment changes resulting from the great recession of the MBA program of a regional private university in the state of Connecticut. We establish the validity of our shift-share based analysis with a Google Trends examination of relevant keywords.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Connecticut