ERIC Number: EJ1063934
Record Type: Journal
Publication Date: 2015
Reference Count: 18
Teaching Audience Analysis with Presidential "Victory" Speeches
Jones, Kevin T.
Communication Teacher, v29 n3 p146-150 2015
Teaching students to understand the importance of audience analysis can be challenging. In fact, many public-speaking texts suggest methods for engaging audience analysis that is not always practical or possible (e.g., polling audiences before you speak to them). One practical way of understanding audience analysis is to see it at work in the text of a speech. This exercise is designed to demonstrate effective audience analysis through the evaluation of two speeches, both addressing presidential "victories." The discussion of these two speeches may continue based upon time and how well the students are equipped with effective tools for good audience analysis. It is also helpful to preface the conversation with a qualifier that this activity is not a political critique or discussion of either president's policies or political careers. Some students feel compelled to argue for or against a particular president. Students need to be reminded that they are only evaluating and comparing two speeches. Nonpartisanship needs to remain a central focus of the discussion.
Descriptors: Audience Analysis, Speeches, Presidents, Educational Practices, Teaching Methods, Public Speaking, Learning Activities, Discussion (Teaching Technique), Content Analysis, Communication Skills, Communication Strategies
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Publication Type: Journal Articles; Reports - Descriptive; Guides - Classroom - Teacher
Education Level: N/A
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