ERIC Number: EJ1063287
Record Type: Journal
Publication Date: 2011-Sep
Abstractor: As Provided
Reference Count: N/A
Socioeconomic Status- and Gender-Based Differences in Students' Perceptions of E-Learning Systems
Albert, Leslie Jordan; Johnson, Camille S.
Decision Sciences Journal of Innovative Education, v9 n3 p421-436 Sep 2011
Many universities are pursuing increases in on-line course offerings as a means of offsetting the rising costs of providing high-quality educational opportunities and of better serving their student populations. However, enrollments in online courses are not always sufficient to cover their costs. One possible way of improving enrollments is through marketing campaigns targeted to specific demographic groups. In this study, we take a first look into how students' perceptions of e-learning systems, prior to their enrollment in an online course, vary across socioeconomic status and gender. Findings suggest that prior to taking an online course, working-class students perceive e-learning systems more positively than their middle-class peers but that little difference exists between genders. Armed with this knowledge, universities may improve online course enrollments by marketing online courses specifically to working-class students or through campaigns aimed at improving middle-class students' perceptions of e-learning systems.
Descriptors: Socioeconomic Status, Social Differences, Gender Differences, Electronic Learning, Student Attitudes, College Students, Online Courses, Working Class, Middle Class, Enrollment, Student Recruitment
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A