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ERIC Number: EJ1063284
Record Type: Journal
Publication Date: 2011-May
Pages: 6
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1540-4595
A Bookstore for Bailey: A Novel Approach to Teaching a Small-Business Management Course
Bergquist, Timothy M.; Maggs, Anne
Decision Sciences Journal of Innovative Education, v9 n2 p269-274 May 2011
This article presents the development of an online, student-centered, introductory small-business management course that uses an educational business novel, hypertext graphic-design features, an interactive workbook, and a student-authored final chapter. Student learning was assessed through the use of a pre- and posttest survey. Student reflection was incorporated to make students consider the impact of learning. Results showed that student learning and understanding increased in two separate courses.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A