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ERIC Number: EJ1063278
Record Type: Journal
Publication Date: 2012-Jan
Pages: 7
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1540-4595
Strategic Alliance Poker: Demonstrating the Importance of Complementary Resources and Trust in Strategic Alliance Management
Reutzel, Christopher R.; Worthington, William J.; Collins, Jamie D.
Decision Sciences Journal of Innovative Education, v10 n1 p109-115 Jan 2012
Strategic Alliance Poker (SAP) provides instructors with an opportunity to integrate the resource based view with their discussion of strategic alliances in undergraduate Strategic Management courses. Specifically, SAP provides Strategic Management instructors with an experiential exercise that can be used to illustrate the value creation potential of complementary resources and the role of trust in fostering resource sharing in strategic alliances. A discussion of the theoretical background, implementation, implications, and results of SAP is provided in this paper.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A