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ERIC Number: EJ1061974
Record Type: Journal
Publication Date: 2014-Mar
Pages: 14
Abstractor: As Provided
ISSN: ISSN-0196-5042
Lower Response Rates on Alumni Surveys Might Not Mean Lower Response Representativeness
Lambert, Amber D.; Miller, Angie L.
Educational Research Quarterly, v37 n3 p40-53 Mar 2014
The purpose of this research is to explore some possible issues with response representativeness in alumni surveys. While alumni surveys can provide important information, they often have lower response rates due to bad contact information and other reasons. In this study we investigate potential differences between responses on the National Survey of Student Engagement (NSSE) from the cohorts of graduating seniors from 2000, 2005, 2006, 2007, 2008, and 2009 and those same cohorts of alumni responding to the Strategic National Arts Alumni Project (SNAAP) in 2010 at six diverse institutions. A series of chi-squared analyses were done for each of the six cohort years. Findings indicate that the demographic characteristics and institutional satisfaction of alumni respondents closely mirror those of the graduating seniors. The results from this study suggest that even though response rates on alumni surveys might be lower, the results may be just as representative as studies with much higher response rates.
Behavioral Research Press. Grambling State University, Math Department, P.O. Box 1191, Grambling, LA 71245. Tel: 318-274-2425; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Assessments and Surveys: National Survey of Student Engagement
Grant or Contract Numbers: N/A