ERIC Number: EJ1061620
Record Type: Journal
Publication Date: 2013-Jan
Abstractor: As Provided
Reference Count: N/A
Digital Discernment: An E-Commerce Web Site Evaluation Tool
Sigman, Betsy Page; Boston, Brian J.
Decision Sciences Journal of Innovative Education, v11 n1 p29-46 Jan 2013
Students entering the business workforce today may well share some responsibility for developing, revising, or evaluating their company's Web site. They may lack the experience, however, to critique their employer's Web presence effectively. The purpose of developing Digital Discernment, an e-commerce Web site evaluation tool, was to prepare students for this work. The tool provides them with a listing of criteria with which to assess e-commerce sites, lets them evaluate pre-selected sites qualitatively and quantitatively, and allows them to compare their evaluations with their peers. In this article, we discuss and examine the effectiveness of this tool and consider the ways in which it can help students in their future business careers.
Descriptors: Marketing, Retailing, Online Systems, Computer Software Evaluation, Evaluation Methods, Web Sites, Evaluation Criteria, Qualitative Research, Statistical Analysis, Program Effectiveness, Research Skills, Teaching Methods
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A