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ERIC Number: EJ1061617
Record Type: Journal
Publication Date: 2013-Jan
Pages: 29
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1540-4595
An Examination of Factors Influencing Students Selection of Business Majors Using TRA Framework
Kumar, Anil; Kumar, Poonam
Decision Sciences Journal of Innovative Education, v11 n1 p77-105 Jan 2013
Making decisions regarding the selection of a business major is both very important and challenging for students. An understanding of this decision-making process can be valuable for students, parents, and university programs. The current study applies the Theory of Reasoned Action (TRA) consumer decision-making model to examine factors that influence college students' intentions to choose a business major. A total of 670 undergraduate students enrolled at a large midwestern university participated in the study. Social image, job availability, and aptitude were found to be significant factors that impact students' decisions to select a business major. The results also reveal that family, high-school counselors, and professors have a major influence on students' decisions. Furthermore, some unique differences were found related to gender and decided/undecided status of students. The implications of these results for promoting different majors and future research are discussed.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A