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ERIC Number: EJ1060603
Record Type: Journal
Publication Date: 2014-Feb
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1941-3386
EISSN: N/A
Assessment of BSBA Students' Conversancy in Current Business Issues: A Case Study
Hogan, Eileen A.; Maskulka, Therese A.; Kaminski, Kathleen A.
Journal of Case Studies in Accreditation and Assessment, v3 Feb 2014
In 2008, the faculty of the College of Business at Kutztown University developed a set of five learning goals for its BSBA program. In fall, 2011, the college's Assurance of Learning Committee began to pursue the assessment of the last of these goals: "BSBA graduates will be conversant in current business issues, including ethics, social responsibility, and diversity…" A review of published literature revealed no reports of previous attempts to assess a similar goal. In fall 2011 and spring 2012 faculty developed an instrument to assess student knowledge of recent events by means of a 10-item quiz. The College of Business faculty conducted a pilot study, administering the quiz to a convenience sample of students in 12 courses of all majors and all years of the program (n = 392). The present paper discusses findings and makes suggestions for future assessment of goals like this, as well as assessment practices in general.
Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pennsylvania
Grant or Contract Numbers: N/A