The question is, "What can vision do?" (Fritz, 1989) rather than "What is vision?" Keter's Chairman, Mr. Sami Sagol's vision is to establish an internship program that will strengthen the competitive edge of the Israeli industry, within the international arena. The program will set new standards of excellence for product development, engineering, technology and design. Mr. Sagol's vision of excellence, in the internship program, has commenced in a process of changing Keter from a conservative industry to a learning organization, which promotes innovation, excellence, and knowledge. His vision has changed Keter.