In today's dynamic business environment, organizations are beginning to realize the importance of teaching business etiquette, not only to enhance their corporate culture, but also to increase productivity and profitability. Corporations are providing opportunities for executives of today and business leaders of tomorrow to acquire these vital skills. It is just as important that colleges of business recognize the importance of this "hidden curriculum" and teach it as a vital component of their curricula. Practical advice is proffered to assist in developing a positive, professional demeanor in students.