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ERIC Number: EJ1060299
Record Type: Journal
Publication Date: 2010
Pages: 2
Abstractor: As Provided
ISSN: ISSN-1942-2504
CHROME: An Approach to Teaching the Concept of Inter-Functional Cooperation in Services Organizations
Johnson, Lester W.
American Journal of Business Education, v3 n4 p19-20 2010
When teaching a services course (e.g., Services Marketing) it is essential that students understand that marketing/management, operations and human resource management within the service organization be fully coordinated. One useful acronym used to remind students of this need is "CHROME", standing for Communications, Human Resources, Operations, Marketing and Everyone. It is easy for students to remember and leads to a discussion of "CHROME"ing.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A