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ERIC Number: EJ1060290
Record Type: Journal
Publication Date: 2010-Apr
Pages: 6
Abstractor: As Provided
ISSN: ISSN-1942-2504
Using Web Surveys to Determine Audience Characteristics and Product Preferences
Philbrick, Jane Hass; Smith, F. Ruth; Bart, Barbara
American Journal of Business Education, v3 n4 p1-6 Apr 2010
A web survey is a cost-effective and efficient method to use when measuring the characteristics of an audience and developing or testing new product concepts. This paper reports on the use of a web survey by a start-up media/internet firm, Farmers' Almanac TV. The results indicate that using email to contact respondents from a client list results in data which are of excellent quality and quickly obtained.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Tests/Questionnaires; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A