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ERIC Number: EJ1060067
Record Type: Journal
Publication Date: 2015-Apr
Pages: 22
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1093-023X
Cybersafari: The Effects of Inquiry and Information Apps on Visitor Learning and Satisfaction at Zoos
Green, Marybeth; Conkey, April; Challoo, Linda
Journal of Interactive Learning Research, v26 n2 p147-168 Apr 2015
Educating the public about wildlife and conservation has long been a core component of many zoos' mission statements (Patrick, Matthews, Ayers, & Tunnicliffe, 2007). However, research has demonstrated that most patrons visit zoos to be entertained and to socialize rather than to be educated. Thus, greater emphasis is now placed on encouraging learning through zoo exhibits that are designed to educate while still remaining fun (Packer & Ballantyne, 2004). This study examined the effects of two augmented-reality iPad apps [1) an inquiry based app and 2) an information based app] on adult patron learning about the Komodo dragon and the Hippopotamus at a moderately sized zoo in South Texas. Significant differences were found in the learning of adult patrons. Although ratings were high, no significant differences were found between the conditions on satisfaction.
Association for the Advancement of Computing in Education. P.O. Box 1545, Chesapeake, VA 23327. Tel: 757-366-5606; Fax: 703-997-8760; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas