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ERIC Number: EJ1059411
Record Type: Journal
Publication Date: 2015
Pages: 7
Abstractor: As Provided
Reference Count: 18
ISBN: N/A
ISSN: ISSN-0883-2323
Corporate-Academic Partnerships: Creating a Win-Win in the Classroom
Deeter-Schmelz, Dawn ReneƩ
Journal of Education for Business, v90 n4 p192-198 2015
For instructors seeking ways to provide sales students with experiential learning projects designed to develop and enhance skills in an authentic environment, corporate-academic partnerships offer a viable option. The author describes a unique and innovative corporate-academic integrated project, including course content, role plays, and corporate partner involvement, implemented in the sales management course. After reviewing the experiential learning literature and outlining the project, assessments of the project's efficacy are conducted. Based on the quantitative and qualitative results reported, implications and considerations for the classroom are offered.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A