There are two sides to a coin when it comes to implementing technology at universities; on one side, there is the university using technologies via the virtual learning environment that seems to be outdated with the digital needs of the students, and on the other side, while implementing technology at the university learning environment the focus is primarily on the technology more than the learning process students undergo. This paper looks at using soft systems methodology as a "potential approach" towards (a) bringing the two sides of the coin together by working with different stakeholders at the university and (b) identifying the needs and requirements for a personalized learning environment that would satisfy the learning needs and styles of learners, thereby shifting the paradigm from institution/tutor-centric to a learner-centric approach. This paper also highlights some criticisms towards the existing e-learning system in place at universities, and the role a systems approach could play in the design of online learning environments.