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ERIC Number: EJ1057601
Record Type: Journal
Publication Date: 2015
Pages: 20
Abstractor: As Provided
Reference Count: 96
ISSN: ISSN-0260-2938
Evaluating Student Satisfaction of Quality at International Branch Campuses
Ahmad, Syed Zamberi
Assessment & Evaluation in Higher Education, v40 n4 p488-507 2015
The aim of this research is to present the determinants of students' perceptions of quality and experience of study at international branch campuses in Malaysia, a country that is set to become an academic hub in Asia. This study used a multi-method approach for data collection. The respondents comprised 245 students (both undergraduate and postgraduate) from six renowned international branch campuses operating in the country--three from Australia, two from the UK and one from India. In addition, a total of 21 face-to-face interviews were conducted after the survey. The results revealed that across the seven dimensions examined concerning education and non-education qualities--university reputation/image, programme quality, lecturers and teaching quality, student learning environment, effective use of technology, counselling and academic advising support, and social life (direct/indirect) facilities--the students were largely satisfied. The paper adds to the existing body of research on higher education service quality, particularly on students' perceptions and expectations of international branch campuses.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia; India; Malaysia; United Kingdom