Despite continued growth in the number of Executive MBA (EMBA) Programs in the U. S. and worldwide, previous research concerning the marketing of EMBA Programs has been very limited. Here, the author investigates ways to successfully market an EMBA Program at a southern U. S. university. Extensive exploratory research was conducted among current EMBA students and alumni. Among the key findings, professionals seek many benefits from the EMBA degree, including career advancement, higher pay, more employment options, increased confidence, more business knowledge and skills, professor "face time," and networking opportunities. A proposed marketing strategy for the EMBA Program is discussed.