In 2007, Sport Wales produced guidance for practitioners delivering the new Foundation Phase curriculum for children aged three to seven years. A focus was on physical development and in 2009 a resource entitled "Play to Learn" was developed supported by a website launched in 2011. The present study addresses (non-)engagement with the website. Based on a qualitative study (interviews and focus groups) with a small cohort of parents from a primary school in South Wales, the findings revealed some of the reasons for only low levels of engagement from parents/carers. "Hard copy" resource materials were considered more useful than electronic media.