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ERIC Number: EJ1056644
Record Type: Journal
Publication Date: 2011
Pages: 12
Abstractor: As Provided
ISSN: ISSN-1942-2504
The Regional MBA: Distinct Segments, Wants, and Needs
Passyn, Kirsten; Diriker, Memo
American Journal of Business Education, v4 n11 p43-54 2011
MBA Programs in top-tier school differ greatly from those in regional schools. A survey that aimed at assessing segmentation, pedagogy, and satisfaction in regional MBA programs was developed and administered in three universities of the Mid Atlantic, Midwest, and Southern regions. The results show four clearly distinguished segments that typically attend MBA regional programs: young, standard, manager, and executive. Results in terms of pedagogy and satisfaction reveal that to best meet these segments' needs, regional programs need to design curriculums specifically tailored to their target segments. A one size fits all approach to the regional MBA fails to prepare the students to act in the workplace according to their goals and needs.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A