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ERIC Number: EJ1056596
Record Type: Journal
Publication Date: 2011
Pages: 14
Abstractor: As Provided
ISSN: ISSN-1942-2504
Student Acceptance of Clickers in Large Introductory Business Classes
Preis, Michael W.; Kellar, Gregory M.; Crosby, Elizabeth
American Journal of Business Education, v4 n5 p1-14 2011
Today's NetGen students require more multimedia and interactive learning environments and greater participation than previous generations. Personal response devices (PRDs, sometimes called Audience Response Devices or ARDs, better known as clickers) show promise in helping to meet that need. This article explores the literature of PRDs to develop propositions about the impact of PRDs on learning in large introductory business classes (e.g., Principles of Marketing, Introduction to Supply Chain Management, Organizational Behavior, etc.). We report on two exploratory studies utilizing PRDs and discuss recommendations and observations on the use of PRDs.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A