Whether manually or through the use of software, a non-linear information organization framework known as mind mapping offers an alternative method for capturing thoughts, ideas and information to linear thinking modes such as outlining. Mind mapping is brainstorming, organizing, and problem solving. This paper examines mind mapping techniques, advantages, and disadvantages of hand-drawn maps and using mind mapping software. Several mind mapping software applications are compared on a number of product dimensions. Survey results provide a descriptive profile of mind map users in education, government and business sectors.