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ERIC Number: EJ1056379
Record Type: Journal
Publication Date: 2008
Pages: 10
Abstractor: As Provided
Reference Count: 11
ISBN: N/A
ISSN: ISSN-1940-5847
Suggestions for Successfully Establishing a University Selling Center
Shepherd, C. David; Eastman, Jacqueline K.
Contemporary Issues in Education Research, v1 n3 p53-62 2008
The authors describe the multiple benefits a university selling center offers to students, faculty members, administrators, and the general business community. The seven essential steps in first establishing a university selling center are addressed: find a champion, obtain the support of administration, find a white knight, establish a board of advisors, develop a mission, develop a facilities and technology plan, and develop the sales curriculum. In discussing these steps, the authors present both their experiences and discuss the literature in these areas. The authors also discuss what one should do after the selling center is established and future needs that a selling center might address.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A