Student satisfaction is an important part of the effort to successfully market higher education. This is especially true given the rapid increase in on-line course offerings. This paper explores the relationship among attitudinal variables contributing to student satisfaction in web-enhanced courses. The structural model indicates strong relationships among three variables: satisfaction with the instructor, perceived ease of use of the course technology, and satisfaction with the course. The authors suggest that this triad of relationships represents the most important considerations for students and instructors in Internet enhanced courses.