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ERIC Number: EJ1056338
Record Type: Journal
Publication Date: 2012
Pages: 10
Abstractor: As Provided
Reference Count: 24
ISBN: N/A
ISSN: ISSN-1942-2504
Fostering Experiential Learning and Service through Client Projects in Graduate Business Courses Offered Online
Hagan, Linda M.
American Journal of Business Education, v5 n5 p623-632 2012
Undergraduate marketing and public relations capstone courses utilize client projects to allow students to apply their knowledge and encourage collaboration. Yet, at the graduate level, especially with courses offered in an online modality, experiential service learning in the form of client project assignments presents unique challenges. However, with an increased emphasis on practical application across the business curricula and growth in distance learning, client projects can provide opportunities for adult learners to hone their skills and encourage teamwork using new collaborative technology. This paper discusses experiential service learning and gives an example of a client project model.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education; Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A