The Foundation for Excellent Schools supports a nationwide project, the Century Program, to link 100 rural and inner city schools middle schools with 100 colleges and universities. The TDP goal is to increase college going awareness among middle school students from families where going to college is not a family or community tradition. This paper will describe how The Century Program was implemented in one partnership and the service learning opportunity offered to 100 first year business students. Students experienced learning how to mentor and the value of being a mentor and students increased their critical thinking and writing skills.