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ERIC Number: EJ1056324
Record Type: Journal
Publication Date: 2009-Sep
Pages: 13
Abstractor: As Provided
ISSN: ISSN-1941-3394
Using Student Managed Businesses to Integrate the Business Curriculum
Massad, Victor J.; Tucker, Joanne M.
Journal of Instructional Pedagogies, v1 Sep 2009
To teach business today requires that we go beyond classroom learning and encourage real world, cross-functional experiences and applied management decision-making. This paper describes an innovative approach that requires students to apply their function-specific knowledge of business, integrated with other functional areas, to an authentic environment. Working in small groups, students form management teams responsible for managing their own online businesses. They apply the business principles learned in their earlier foundation business courses to the new enterprise, supporting the goals of integration and enhanced students' learning to make them better prepared to be managers of the future.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A