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ERIC Number: EJ1056316
Record Type: Journal
Publication Date: 2012
Pages: 10
Abstractor: As Provided
ISSN: ISSN-1942-2504
The Use of Social Media in Building Interest in Wellness on a College Campus
Field, Joseph A.; Elbert, Dennis J.; Moser, Steven B.
American Journal of Business Education, v5 n5 p515-524 2012
The usage of social media networks, such as websites like Facebook, Twitter, and YouTube, had become the number one activity on the internet by 2010. The sweeping increase in usage led organizations to explore the marketing possibilities the networks offered. The turning point occurred when organizations began to ask whether it was feasible to use social media networks as a primary marketing strategy and reduce or ultimately replace traditional marketing efforts. A pilot project focused on a marketing plan that was implemented at a student fitness center, using social media networks as the primary marketing strategy.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A