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ERIC Number: EJ1056312
Record Type: Journal
Publication Date: 2012
Pages: 12
Abstractor: As Provided
Reference Count: 62
ISBN: N/A
ISSN: ISSN-1942-2504
Writing as a Survival Skill: How Neuroscience Can Improve Writing in Organizations
Douglas, Yellowlees
American Journal of Business Education, v5 n5 p597-608 2012
This article looks at the apparent paradox between the demand for strong writing skills and the lack of colleges of business that require their MBA students to complete writing courses. In the past, most approaches to teaching writing proved inadequate in producing graduates with the ability to write clearly, effectively, and efficiently. This article examines the implications of neurocognitive research on the reading process for the teaching of writing and ends with a set of 16 guidelines for teaching MBA students how to write well--principles that reach far beyond those specified in the SEC's plain language guidelines.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A