Download full text
Download full text
ERIC Number: EJ1056241
Record Type: Journal
Publication Date: 2012
Abstractor: As Provided
Reference Count: 19
Using Classroom Response Technology to Create an Active Learning Environment in Marketing Classes
Muncy, James A.; Eastman, Jacqueline K.
American Journal of Business Education, v5 n2 p213-218 2012
Classroom response systems (CRS), also called student/audience response systems or clickers, have been used by business instructors, particularly in larger classes, to allow instructors to ask students questions in class and have their responses immediately tabulated and reported electronically. While clickers have typically been used to measure attendance, gauge comprehension and test students, we propose that classroom response systems can also be used to effectively create an active learning environment. Specifically we detail the use of classroom response systems to utilize active learning in large classes (i.e., more than 70 students) through describing five sample CRS exercises in Marketing courses: Sequential Elimination, Why Do You Think That?, Experiential Exercises, What Would You Do?, and Forced Choice. These exercises though, could be adapted for use in other business classes.
Descriptors: Active Learning, Educational Environment, Marketing, Classroom Techniques, Audience Response Systems, Technology Uses in Education, Large Group Instruction, Teaching Methods, Educational Practices, Educational Strategies, Business Administration Education, College Programs
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A