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ERIC Number: EJ1056240
Record Type: Journal
Publication Date: 2012
Pages: 6
Abstractor: As Provided
Reference Count: 6
ISBN: N/A
ISSN: ISSN-1942-2504
Using Media Articles about Company Strategies to Teach Economics to MBA Students
Ghosh, Indranil K.
American Journal of Business Education, v5 n2 p207-212 2012
In this paper, the author expands on the idea of using up-to-date examples to teach applications of economic concepts. In the MBA Managerial Economics class, the author use profiles of two companies' decision-making strategies and their successes to show the applications of economic concepts used by the companies. This provides an even clearer relationship between economics and the real world as students are able to follow the entire story of one company and relate different economic concepts that this firm has used during the part of their existence that is profiled. This provides a stronger link between the real life business world and economic concepts than before.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A