Peer reviewed
Download full textERIC Number: EJ1056217
Record Type: Journal
Publication Date: 2012
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1942-2504
EISSN: N/A
A Business Educator's Guide to Transitioning to a Digital Curriculum
Roberts, Scott D.; Rains, Russell E.; Perry, Gregory E.
American Journal of Business Education, v5 n4 p483-500 2012
The authors, representing three key digital media business disciplines, present a case for how business curriculum could be updated to include a strong digital element without recreating the entire business school enterprise or spending millions on new faculty and technology. The three key disciplines are technology, law, and marketing.
Descriptors: Business Administration Education, Business Administration, Teaching Guides, Educational Change, Change Strategies, Electronic Learning, Online Courses, Media Literacy, Adoption (Ideas), Technology Integration, Technology Uses in Education, Technological Literacy, Technology Education, Marketing, Law Related Education, Teaching Methods, Educational Practices, College Programs
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
