In this article we suggest an approximation between media education and visual arts education. Teachers of Primary School interpret the media as a visual artefacts. But these visual artifacts can be analyzed from the education in visual arts. We can offer a suitable formation in the moment on training teachers (Clarembeaux, 2010; Huerta, 2005), but it is also necessary to move a notion of visual arts. Now, in Spain, visual arts education is far from the media images. We would incorporate the media education in the Primary School curriculum from the visual arts education (Hernández, 2000; Huerta, 2009). We focus this research on a case of student's group. They are university training teachers, and we verify their knowledge about cinema and media as a visual culture texts, promoting a major presence of media in visual arts, extending the field of action, and promoting the use of the cinema as a useful tool in the Primary School classes. We encourage teachers and students towards the critical and personal readings in media, reinforcing knowledge and analysis more than entertainment (Ambrós & Breu, 2007; Fedorov, 2010). For the analysis of this situation we have chosen the movie "Ponyo on the Cliff by the Sea," a film by Hayao Miyazaki.