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ERIC Number: EJ1055589
Record Type: Journal
Publication Date: 2007-Nov
Pages: 18
Abstractor: As Provided
ISSN: ISSN-1443-2110
Generation Y and Higher Education: The "Other" Y2K
Nimon, Sally
Journal of Institutional Research, v13 n1 p24-41 Nov 2007
The technological developments of the late 20th century opened up a whole vista of possibilities, both social and professional, that transformed millions of lives around the world. However, for the Millennial Generation, or people born in or after 1980, it also had a profound effect on shaping how they view and interact with their world: their perspectives, their attitudes and their visions for the future. Some of these represent a sharp deviation from those who have preceded them, and raise a range of important issues that are already confronting employers, administrators and teachers as they enter the workforce and higher education. This article uses an integration format to explore the Australian Millennial customer of higher education at the dawn of the 21st century: how to attract them, how to retain them and how to help them negotiate and forge the brave new world of the future.
Australasian Association for Institutional Research. 546 Gallymont Road, Mandurama, NSW 2792, Australia. +61-2-6367-5347; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A