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ERIC Number: EJ1055537
Record Type: Journal
Publication Date: 2011-Jan
Pages: 8
Abstractor: As Provided
Reference Count: 9
ISBN: N/A
ISSN: EISSN-1949-6427
A Green Marketing Course for Business Undergraduates
Rudell, Fredrica
Journal of Case Studies in Education, v1 Jan 2011
Since the 1970s, periodic calls have been made for incorporation of sustainability issues into marketing and other business courses. Now more than ever, we need to prepare students for careers in the green economy. This article will describe the author's experience teaching a Green Marketing course to business undergraduates. A review of content, format, assignments, and resources may help others who would like to develop their own offering.
Publisher Info: Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A