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ERIC Number: EJ1055437
Record Type: Journal
Publication Date: 2014-Jul
Pages: 9
Abstractor: As Provided
Reference Count: 13
ISSN: ISSN-2324-805X
A Comparative Analysis of User Preferences for for Major Internet Based Education Media in China
Wan, Chunyang; Jiang, Yanqing
Journal of Education and Training Studies, v2 n3 p144-152 Jul 2014
Internet based education media are developing at an amazing rate and being seen as an upstart that will likely take the place of traditional education means worldwide in the future. This paper presents the results of a comparative analysis on user preferences for four major categories of internet-based media used in China. In this paper, we first sort the current pervasive media into four different types and summarize their different characteristics, then we classify the users by two-step clustering analysis, based on which we finally figure out the preference of each user cluster and identify the major influencing factors.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China