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ERIC Number: EJ105507
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Marketing's Broadening Concept Is Real in University Extension
Buchanan, W. Wray; Barksdale, H. G.
Adult Education, 25, 1, 34-46, F 74
The study offers empirical evidence to continuing and adult education administrators and marketers alike that extension service units perform marketing-like activities in carrying out their service mission. A variety of marketing variables are discussed along with their importance to the extension service function of the institution. (Author/AJ)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A