Developing a Strategy for Adult Education via Mass Media.

McElreath, Mark P.

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ERIC Number: EJ105506

Record Type: CIJE

Publication Date: 1974

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Developing a Strategy for Adult Education via Mass Media

McElreath, Mark P.

Adult Education, 25, 1, 23-33, F 74

Formative and summative evaluations of two developmental stages of a television-based multi-media system are reviewed, indicating that a strategy for adult education via mass media should include nationally known personalities and extensive advertising, and that a feedback mechanism encouraging audience participation seems to improve effectiveness. (Author/AJ)

Descriptors: Adult Education, Daily Living Skills, Educational Research, Educational Television, Evaluation Needs, Formative Evaluation, Program Effectiveness, Program Evaluation, Summative Evaluation

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