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ERIC Number: EJ105506
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Developing a Strategy for Adult Education via Mass Media
McElreath, Mark P.
Adult Education, 25, 1, 23-33, F 74
Formative and summative evaluations of two developmental stages of a television-based multi-media system are reviewed, indicating that a strategy for adult education via mass media should include nationally known personalities and extensive advertising, and that a feedback mechanism encouraging audience participation seems to improve effectiveness. (Author/AJ)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A