There are many strategies for estimating the effectiveness of instruction. Typically, most methods are based on the student evaluation. Recently a more standardized approach, Quality Matters (QM), has been developed that uses an objectives-based strategy. QM, however, does not account for the learning process, nor for the value and worth of the learning experience. Learning is a complex and individualized process that course designers and instructors can capitalize on to increase the value and subsequent worth of a course for all stakeholders. This article explores the concepts of value, worth, and quality of online education, seeking a method to improve outcomes by increasing a course's value and worth.