Increased globalization highlights the importance of encouraging university students to participate in an international experience. In this study, the authors investigate how behavioral belief, subjective belief, and control belief influence students' perceived value and intention to study abroad. The authors further examine the moderation effects of generation on the proposed relationships. The results show that behavioral belief, not subjective belief and control belief, is significantly related to perceived value. Second, the relationship between perceived value and intention to study abroad is stronger for the first-generation sample. Third, the subjective belief measure could be divided into the financial support versus nonfinancial support scales. The article concludes with implications of its findings for educators as well as for academic researchers.