The purpose of this study was to investigate the exercise intensity and the physical fitness effect of shuttlecock playing. 18 normal body weight college students voluntarily participated in this study. They were randomly assigned to shuttlecock playing (SCP) and control groups. The SCP underwent a 15-week shuttlecock-playing program, but the control group did not receive any special exercise activities. The program was arranged as follows: SCP underwent 4 sessions/week, 3 sets/session, 10 min/set, and rest 5 min between set. The results indicated that systolic pressure, abdominal skinfold, continuing work time, and hip joint flexibility of SCP were significantly improved after 12-week training. It has been concluded that a 15-week shuttlecock-playing program could remarkably promote the physical fitness for college students in body characteristics, body flexibility, and aerobic fitness but not muscular strength in lower limbs.