ERIC Number: EJ105447
Record Type: CIJE
Publication Date: 1974
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Research Brings Proof Of Value, Future Direction To Sales Training
Johnson, Bruce A.; Pierce, John
Training and Development Journal, 28, 11, 25-30,32, Nov 74
McGraw-Hill's behaviorally oriented multimedia sales training program uses pencil and paper exercises, tape recordings, and role-playing situations. Evaluation of the program indicates improved sales since 1972 when the program was introduced. (MW)
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