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ERIC Number: EJ1054392
Record Type: Journal
Publication Date: 2013
Pages: 8
Abstractor: As Provided
Reference Count: 8
ISBN: N/A
ISSN: ISSN-1942-2504
Teaching and Learning for Artists and Their Works of Art within the Market Model: A Discussion of Value
Atanasovski, Daniel; Bender, Melinda; Fulwider, Miles; Stemkoski, Michael; Walker, Tricia
American Journal of Business Education, v6 n2 p215-222 2013
This broad-based article discusses teaching and learning that connects artists and their creative art products with the capitalistic system within the market valuation model for a created product that is particularly associated with artists. This general discussion is transferable across teaching and learning disciplines involving the market valuation model for a created product. Further, the article is mainly concerned with the teaching and learning surrounding the valuing and selling of a creative art product within the market place for artists and their created art product. This article offers benefits to artists and teachers by providing them with a positive understanding of the market valuation model as one of the gatekeepers in determining the value of an artist and their created art product in the market place. This article discusses the broad-based facilitating valuation capabilities of the market as well as the market's valuation limitations for artists and for their art products. Due to the market valuation process for an artist's work in a capitalistic market driven system, the artist may determine that there is a need to consider adding other assets or resources as part of the artist's "toolkit" (assets, resources, experiences, self-directed learning, additional education, conducting research and investigation, work for hire methods, relationship building techniques, and other supplementary broad-based professional capabilities). Finally, the market valuation as gatekeeper may not be a perfect system in servicing artists, their art work, and valuing the artists' "toolkit." Again, artists may need to consider developing additional assets, resources, experiences, self-directed learning, additional education, conducting research and investigation, work for hire methods, relationship building techniques, and other supplementary broad-based professional capabilities over time as part of their focused "toolkit" that the market may value based on anticipated market conditions, projected period factors, current changes in technology, bias, timing, relentless self-promotion, relationship building techniques, "salesmanship," and other factors. Effective "salesmanship" (ability to sell) becomes an essential component along with valued execution by artists and their art product for gaining operative distribution with positive cash flows and profit sustaining abilities for artists and their art products in the market place.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A