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ERIC Number: EJ1054233
Record Type: Journal
Publication Date: 2013
Pages: 10
Abstractor: As Provided
ISSN: ISSN-1942-2504
Flipping the Business College on Its Side
Brozik, Dallas; Cassidy, Chris
American Journal of Business Education, v6 n1 p103-112 2013
Colleges of business are typically formed around functional divisions like accounting, finance, management, and marketing. This discipline-based structure serves to convey basic information to the students, but it is poorly suited to provide an educational experience that integrates the functional areas into a holistic framework. Efforts to refine the educational process have met with limited success due to the tendencies of organizations and their members to resist change. A new design for the structure and management of colleges of business is necessary if today's schools are to be better able to meet the needs of tomorrow's students.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A