ERIC Number: EJ1054232
Record Type: Journal
Publication Date: 2015-Mar
Abstractor: As Provided
Reference Count: N/A
Preparing Tomorrow's Leaders: Integrating Leadership Development in Journalism and Mass Communication Education
Bronstein, Carolyn; Fitzpatrick, Kathy R.
Journalism and Mass Communication Educator, v70 n1 p75-88 Mar 2015
New journalism and mass communication curricula must prepare students to lead the media revolutions of the twenty-first century. Journalism, public relations, and advertising are being transformed by new media platforms and entrepreneurship, and these fields are now defined by rapid, radical change. Yet, the corresponding--and urgent--need to incorporate "leadership education" has not been widely articulated as a curricular priority. Leadership education would help students develop the "knowledge and skills" to lead dynamic industries and a "leadership mind-set" oriented to innovation. Leadership education would be especially beneficial for female students entering fields in which women are underrepresented in senior leadership.
Descriptors: Journalism Education, Leadership Training, Curriculum Development, Gender Differences, Leadership Effectiveness, College Curriculum
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A