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ERIC Number: EJ1054232
Record Type: Journal
Publication Date: 2015-Mar
Pages: 14
Abstractor: As Provided
ISSN: ISSN-1077-6958
Preparing Tomorrow's Leaders: Integrating Leadership Development in Journalism and Mass Communication Education
Bronstein, Carolyn; Fitzpatrick, Kathy R.
Journalism and Mass Communication Educator, v70 n1 p75-88 Mar 2015
New journalism and mass communication curricula must prepare students to lead the media revolutions of the twenty-first century. Journalism, public relations, and advertising are being transformed by new media platforms and entrepreneurship, and these fields are now defined by rapid, radical change. Yet, the corresponding--and urgent--need to incorporate "leadership education" has not been widely articulated as a curricular priority. Leadership education would help students develop the "knowledge and skills" to lead dynamic industries and a "leadership mind-set" oriented to innovation. Leadership education would be especially beneficial for female students entering fields in which women are underrepresented in senior leadership.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A