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ERIC Number: EJ1054004
Record Type: Journal
Publication Date: 2013
Pages: 8
Abstractor: As Provided
ISSN: ISSN-0148-1061
Marketing the Library in an On-Line University to Help Achieve Information Literacy
Murphy, Jennifer
Education Libraries, v36 n2 p17-24 Win 2013
An entrepreneurial librarian takes the embedded librarian concept one step further at a completely on-line university and markets the virtual library to students, faculty and administration rather than wait for customers to come to the library. York and Vance (2009) make the observation that "one obstacle to marketing an embedded librarian service is that there is no consensus on what to call this practice" (p. 206). This librarian agreed and as her goal was to "win favor and confidence by imperceptible degrees" (Merriam-Webster, 2013) she chose to call it "insinuation of the library".
Special Libraries Association, Education Division. 331 South Patrick Street, Alexandria, VA 22314. Tel: 703-647-4900; Fax: 703-647-4901; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A