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ERIC Number: EJ1053611
Record Type: Journal
Publication Date: 2014
Pages: 6
Abstractor: As Provided
ISSN: ISSN-1942-2504
Using Television Commercials as Video Illustrations: Examples from a Money and Banking Economics Class
Bowes, David R.
American Journal of Business Education, v7 n4 p333-338 2014
Video clips are an excellent way to enhance lecture material. Television commercials are a source of video examples that should not be overlooked and they are readily available on the internet. They are familiar, short, self-contained, constantly being created, and often funny. This paper describes several examples of television commercials that can be used to illustrate concepts taught in Money and Banking and Microeconomics courses. Sources of television commercials available on the internet are also presented.
Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A